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Lego corporate travellers respond to mobile messaging

By pushing out destination-related and itinerary-triggered content via text message, Danish toy giant Lego gives its travelling staff relevant and timely information while also increasing corporate travel policy compliance.

Since 2008, Lego has been using ConTgo, a company that helps corporations track and communicate with their travelling staff through text messaging. The messaging has opened doors in communication, security and procurement.

Mette Bank, global travel manager for Lego, says the company’s travellers enjoy receiving information relevant to their business travel plans.

During the ash cloud crisis of April 2010, 70 Lego employees were stranded in the US. The company used text messaging to inform their staff of a charter flight to Barcelona. While they were in the air, Lego’s business travel department arranged bus travel through Europe with the information waiting for them on their mobiles as soon as they got off the plane.

Lego plans to add a ConTgo module linked to effective en route procurement. Messages such as ‘You’re going to Hotel X — don’t forget breakfast and internet access are included in the company-negotiated rate’ will help the company address instances of contractual rates not being honoured at check-in.

Lego chose to start small with on-trip content to maximise simplicity and ease of use for its corporate travellers.

“You can write and write and write as much as you want in a travel policy, but what we’re doing now is giving people information they will actually read, when they need to read it. Targeted, clear content lets people focus on their business, not on logistics,” Mr Bank said.

Read more on how corporate travel programs are boosting policy compliance and efficiency through consumer travel strategies. Download BCD Travel’s White Paper, The Customer Always Knows Best: Leveraging B2C Strategies in Managed Travel Programs.

Corporate Travel Management Goes Next-Gen

As business travel stages a post-recession comeback, new complexities have materialized throughout the managed travel landscape. The adoptionof Web 2.0 and emerging 3.0 technologies and the increasing sophistication of business intelligence, as well as the instant access to data facilitated by
advanced mobile devices have generated dramatic change not only within the travel industry but among business travelers themselves.

The Customer Always Knows Best: Leveraging B2C Strategies in Managed Travel Programs

Corporate travel programs can learn a lot from businesses that market directly to consumers. By harnessing widely available technologies and taking advantage of behaviors ubiquitous among private consumers, corporate travel programs can communicate more effectively with travelers, achieve higher traveler satisfaction levels and even increase leverage with suppliers.

2011 Industry Forecast February Update

Advito is revising its initial airfare forecast for 2011 upward by 2 percentage points for all regions and classes, for year-over-year fare increases in the range of 6 percent to 9 percent.

BCD Travel white paper on social Web and mobile technology

Mobile technology is being adopted by the corporate travel industry in four key ways: mobile itinerary management, security and safety on the road, mobile commerce, and automating and expediting the travel process, finds a new white paper by BCD Travel.

2011 Corporate Travel Industry Forecast

International corporate travel agency, BCD Travel has just released its annual Industry Forecast for 2011, documenting business travel trends that will affect corporate travel programs around the world over the next 12 months.

Q3 Corporate Travel Industry Forecast

A solid recovery in many major regional economies has led to a faster than expected recovery in the corporate travel industry with a double-digit increase year over year in overall demand, according to the Q3 2010 Industry Forecast Update published by BCD Travel’s consulting and research unit, Advito.

Online adoption of booking tools reaches tipping point in APAC

Increasing numbers of corporate travel managers and buyers in the Asia-Pacific region are turning to online booking tools to drive savings, enhance effectiveness and improve compliance, according to a newly released white paper from BCD Travel.

Strategic Travel Program KPIs

This white paper argues that travel managers can improve the performance of their travel programs by creating strategic key performance indicators (KPIs) which measure how successfully they are meeting corporate objectives, provides a sample set of strategic KPIs and sets forth clear guidelines for building a strategic KPI program, including case studies from Nestlé and EADS.

Q2 2010 Industry Forecast Update

Increased demand for air travel combined with flat growth in capacity is resulting in an upward climb in airfares – though disparities exist among individual regions. Meanwhile, a slower rate of recovery among advanced markets and an abundance of room capacity in emerging markets is keeping hotel rates down.

The full report includes airline key performance indicators broken out by region and predictions for hotel average daily rates by region and top markets.

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